Assessment item 1 – Video Presentation (Start-up Company Analyses)
Value: 15%
Length: Video plus 250 words (maximum)
TASK
The first assessment will showcase your ability to examine a change in an organisation. You will use your critical analysis skills on a well-known company and explore how the organisation responded to a particular situation in the market and made the company a success.
This assessment is based on Topic 1 of the subject.
Minimum four scholarly references required for this assignment.
Choose one of the mini case studies, Netflix or Lush, located on page 281 in your textbook. They are also available in the Assessment Resources folder. Respond to the following three questions and prepare a video or voice presentation supported by PowerPoint slides no longer than 10-minutes in duration (maximum of 5 minutes per question). Support your argument with four recent academic and professional sources of information.
Questions
- Who are the key stakeholders? How do you believe they might influence the start-up’s success?
- What core values do you believe the start-up company must have to encourage a continuous change culture?
- Name one change in the marketplace that could go wrong for the start-up company. Develop a creative solution to the problem and justify why your solution will work.
Create a maximum of eight slides in the following manner:
- a title slide
- up to six slides for the three questions, and
- a final slide that has a list of references to support your argument
Flexible Assessment Submission
The ASSIST study planner tool is available with this subject to support the assessment process. This tool provides information about the submission flexibility of assessment tasks and is a way to organise adjustments to submission dates. A link to ASSIST can be found on this subject site.
RATIONALE
SUBJECT LEARNING OUTCOMES
This assessment task will assess the following learning outcome/s:
- be able to identify drivers of organisational change.
- be able to examine stakeholder responses to change.
This assessment task will assess the following learning outcome:
- be able to identify and define organisational change.
GRADUATE LEARNING OUTCOMES
- Academic Literacy and Numeracy (Skill) – Charles Sturt Graduates demonstrate the literacy and numeracy skills necessary to understand and interpret information and communicate effectively according to the context.
- Digital Literacies (Application) – Charles Sturt Graduates ethically, legally, safely and critically use technology to select, create and share information and participate in online learning, professional and social communities.
MARKING CRITERIA AND STANDARDS
| Criterion and weighting | High Distinction (85-100) | Distinction (75-84) | Credit (65-74) | Pass (50-64) | Fail (49 and below) |
| Quality of critical analyses of the case questions; use of references to support argument; following APA6 style (10 marks) |
Your presentation demonstrates excellent critical thinking ability in analysing the relevance of the issues raised in the case. At the end of your presentation is a list of at least 4 recent academic and professional research articles which have been used to inform your argument critically. Referencing follows all of the APA7 requirements. |
There is compelling evidence of critical thought in analysing the relevance of the issues raised in the case. At the end of your presentation is a list of at least 4 recent academic and professional research articles which have been used to inform your argument. Referencing follows almost all of the APA7 requirements. | Your presentation demonstrates critical thinking ability in analysing the relevance of the issues raised in the case but there are some gaps and some descriptive sections. At the end of your presentation is a list of at least 4 recent academic and professional research articles which have been used to inform your argument. Referencing follows the APA7 requirements but there are some errors. | Your presentation attempts critical thinking ability raised in the case but does not succeed in analysing almost all relevant issues. Issues are quite descriptive in nature. At the end of your presentation is a list of less than 4 recent academic and professional research articles which have been used to inform your argument. A credible attempt is made to follow the APA7 referencing system. | Your presentation makes almost no attempt at analysing the relevant issues raised in the case. Most of the discussion is very descriptive. At the end of your presentation is a list of less than4 recent academic and professional research articles which have been used to inform your argument. Almost no attempt is made to follow the APA7 referencing system. |
| Quality of presentation (confidence level, professionalism, and level of captivating of audience); quality of slides (5 marks) |
Your presentation is confident, professional, clear, and captivates the audience. Excellent slides are highly appropriate and appealing to the audience. Language, grammar, punctuation, and formatting of the slides are error-free. |
Your presentation is mostly confident, professional, and clear. In a few instances, the presentation fails to captivate the audience. Great slides are appropriate and mostly appealing to the audience. Language, grammar, punctuation, and formatting of the slides are almost error-free. |
Your presentation is somewhat confident and professional. In several instances, the presentation is not clear and fails to captivate the audience. Suitable slides are mostly appropriate and appealing to the audience. Language, grammar, punctuation, and formatting of the slides have some errors. |
Your presentation lacks confidence and professionalism. The presentation is mostly unclear and fails to captivate the audience. Mostly acceptable slides are not appealing to the audience. Language, grammar, punctuation, and formatting of the slides have several errors. |
Your presentation lacks in confidence and professionalism. The presentation is totally unclear and fails to captivate the audience from the beginning to end. Mostly reading out from the slides. Slides are poorly made. Language, grammar, punctuation, and formatting of the slides are full of errors. |
PRESENTATION
- Record a video or voice presentation to a maximum of 10-minutesanalysing the case study questions.
Examples of video or voice-over software you may like to use include:
- PowerPoint
- Zoom
- YouTube
Word count:
- The total word count should be distributed across the six slides and any additional notes slides according to the argument that you want to make.
- Word count per slide is not specified but please do not overcrowd your slides. This is a business presentation.
- The title slide and the reference list slide are not included in the word count.
Slide order:
- The title slide must provide a title for the presentation, the subject code and title, and your name and student number.
- The final slide must show all sources used including the four additional references used for the presentation, in APA7 format.
- Beyond these requirements, you have a free hand to format the slides as you wish.
Slide presentation:
- Each slide must have a title and a slide number.
- In-text referencing, in APA7 format, must be used.
- Diagrams and images may be used if you wish.
