Compare and contrast three different marketing campaigns in Latin America. For Unit 4 the genre is persuasion. This last assignment requires you to draw on strategies from all three previous units: description, summary, and narrative. You will compare and contrast three different marketing campaigns in Latin America: one for beer, one for coffee, and one for soft drinks. In each of them, marketing firms sought to persuade the public to buy their products. Using only the readings assigned in this unit as sources, compare and contrast these three campaigns of persuasion in Spanish in your own words. You are not permitted to use any other sources. Your hypothetical audience is composed of professionals who may be interested in marketing new beverage products in Latin America and would like to read about previous beverage marketing campaigns. Like the style of the readings, your style here should be formal, compelling, and professional. o https://www.knowledgeatwharton.com.es/article/cerveza-america-latina-una-historia-david-goliat/ https://www.knowledgeatwharton.com.es/article/surgimiento-la-tercera-ola-cafe-america-latina/ o https://www.knowledgeatwharton.com.es/article/la-dimension-emocional-de-las-marcas-lecciones- de-la-batalla-de-inca-kola-y-coca-cola-en-peru/
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