Competitors’ strengths and weaknesses
What to include here:
· Where do you see your competitors as vulnerable? · What are they doing successfully?
Competitive advantage and differentiator
What to include here:
· What would make customers choose your product or service over your competitors’ offerings?· What’s different about your product or service? · What unique solution are you offering?· Do you have unique means of distributing your product or service?
What to include here:
· Do you rely on one or two primary suppliers? If you are dependent on a supplier to run your business successfully, identify it here Supplier name, address, the terms and the product/service
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