I have to choose a brand as my case study i think Apple or the clothing brand Zahra will be good as information is easily found.This is a report essay analysing consumer behaviour strategies. you will need to describe and asses marketing strategies and how they impact customer behaviour with reference to theories and trends. The two theories that need to be heavily applied are the perceptual process and the stimulus – organism – response model. Furthermore, inclusion of 2 aspect of the 4’ps (marketing mix ) (product, promotion) need to be applied briefly. Also provide evidence and recommendation for improving the brand strategy.
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