Contemporary political parties provide key services to their candidates including-recruitment, developing and polishing party media images and brands, fundraising and so on. Creating the party brand as well as the individual brand for each candidate has been evolving since Dwight Eisenhower’s first TV ad in 1952. Go to Course content and scroll down to the end and find the video, “60 years of presidential attack ads”.
Watch the video and answer the following:
How do the techniques and strategies differ from ordinary non-political ads?
Which two ads do you think was most effective in attacking their opponent’s image and why?
Should there be a campaign law preventing candidates from using negative attack ads against their opponents? Why/Why not?
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