Create a basic hypothetical Marketing Plan for THE BOEING COMPANY.
Your marketing plan will include these sections from the Modules. A subheading in your paper should be used for each of these.
Executive Summary
Marketing Objectives
Product or Brand Introduction
Current Marketing Situation
SWOT Analysis
Product/Service Strategy
Pricing Strategy
Distribution Strategy
Promotion Strategy
Supporting Budget for Marketing
Formatting requirements are the following:
12 point, Times New Roman font
Double-spaced throughout with 1″ margins all around
Title page in APA format
Reference list (in-text citations and references in APA format)
