Critically assess the likely impact of digital change on markets, organisations and employees. LO3: Critically evaluate the leadership attributes and skills needed to effectively manage organisations and people in an environment

2.Assessment Brief

This module is assessed through one graded element. You must achieve at least 50% to pass this module. By completing this assessment, you will the following learning outcomes (LOs):

• LO1: Apply the knowledge and understanding of management and leadership strategies that can be employed in organisations that are experiencing digital change
• LO2: Critically assess the likely impact of digital change on markets, organisations and employees.
• LO3: Critically evaluate the leadership attributes and skills needed to effectively manage organisations and people in an environment subject to digital change.

Assessment Scenario 

Source: BBC (2023). BBC Building and Logo.

Modern media consumption habits have completely changed as a result of the development of digital technologies. Online communities and streaming services have upended traditional media platforms like cable and satellite television. The media industry as a whole has been significantly impacted by this change in media consumption tendencies.

As the main public service broadcaster in the UK, the British Broadcasting Corporation (BBC) mission is to inform, educate and entertain (Article 57 of the Royal Charter, 2022). Hence in May 2022, the BBC announced that it would be taking a new ‘digital-first’ approach to meet the industry demand. However, a report from National Audit Office (NAO) casted doubt on the ability of the BBC to build a digital-first public service media organisation and manage the future demands of viewers and listeners (nao,2023).

For this assignment, you will be acting as the new “Trainee Transformation Consultant” responsible for

coordinating and providing technology expertise to the BBC.

As part of your new role, the senior board members have tasked you to produce a “Digital Trend Report” and an “A4 size Poster” which evaluate and recommend changes that the organisation must implement by means to maintain a competitive edge in the current disruptive media industry.

This is your opportunity to demonstrate your capability and give your employer the confidence to let you run your own project in the future.

Task 1: Digital Transformation Strategical Framework (LO1)

Critically review and propose an appropriate digital transformation strategical framework that your organisation should employed in order to respond to current digital change.

˙9.•„Important: Your analysis for Task 1 should be critical- you must include some digital transformation objectives that can support key departments such as operations, ICT, and marketing to achieve a Pass grade. You are encouraged to use examples to reinforce your arguments for Merit. For Distinction and High Distinctions, you should evidence the use of extensive personal research which has been thoroughly critically evaluated.

Task 2: Showcase Future Digital Trends (LO2)

Design a poster which evaluate and illustrates two (2) disruptive technologies and techniques that will likely impact your organisation industry, employment, and the labour market in the next 5 years.

˙9.•„Important: To support your arguments, please use academic literature and real-life examples. – Some key disruptive technologies that you may wish to consider are Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Robotics, Drones Delivery, Blockchain Augmented and Virtual Reality.

Task 3: Digital Leadership Recommendations (LO3)

Analyse and propose two (2) appropriate digital leadership styles that your organisation should develop to effectively manage and support digital transformation throughout the organisation.

˙9Important: You have been introduced to concepts such as hyperaware agile leaders, ethical-tech leaders, people-oriented leadership, agile leadership, and the 6 Goleman leadership styles. Therefore, these might provide part of your potential proposal. However, any other relevant response is still valid.

Academic Skills, Structure and References

• A clear introduction and conclusion.
• Work demonstrates intellectual originality, integrity, coherence, creativity, and imagination
• Professional academic standards are followed consistently.
• Structure is in line with the given instructions.
• Report must be written in the 3^rd person.
• Give a professional appearance with consistent formatting.
• Spelling and grammar are correct.
• Each page has page number in the Footer.
• Any tables or figures are correctly labelled.
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references
• Use Harvard style for referencing and in-text citations (see referencing guide video here:

https://bpp.cloud.panopto.eu/Panopto/Pages/Viewer.aspx?id=71c80bcc-f492-442f-9f7a-ae9e00ae6e61)

Proposed Structure and Word Limit Guidance

Your report structure should include the following sections:

• Cover page (BPP University Administration Cover Sheet)
• Table of Contents
• List of Abbreviations (if appropriate)
• Introduction
• Task 1
• Task 2 (Poster)
• Task 3
• Conclusion
• References
• Appendix (if required) 

Word count:

Business Report (1,500-word)

Poster (no specific word count but should fit an A4 size paper)

Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references and appendix are not part of the 1,500-word count.

If you have any further questions about this coursework assignment, please contact the module leader or your tutor.

1. 3.    Marking Guide

Module Learning Outcome	Fail (0-39%)	Low Fail (40-49%)	Pass (50-59%)	Merit (60-69%)	Distinction (70-79%)	High Distinction (80- 100%)
LO1: Apply the knowledge and understanding of management and leadership strategies that can be employed in organisations that are experiencing digital change.	Weak and incorrect discussions on appropriate digital transformation strategical framework that the chosen organisation can employed. Weak objectives and evaluation of digital transformation – no proposal given.	Limited knowledge and appreciation of a basic wider field of digital change faced by the organisation. More clarity and precision of digital transformation strategical framework thoughts and practices related digital transformation were missing. Limited identification and discussion of clear digital transformation objectives.	Satisfactory approach, focusing on key areas of the organisation such as operation, marketing, consumer insight or data visualisation challenges. Satisfactory academic/intellect ual skills. Wholly original work with good reflection and solid, well- reasoned digital transformation strategical framework.	Good knowledge base, exploring and analysing of digital transformation strategical framework. Good presentation and justification of the organisation’s technological challenges which clearly link to the factors driving the transformation. Good presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation.	Excellent knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities. Excellent knowledge base, exploring and analysing internal and external threats and technological challenges need. Detailed presentation and justification of the digital transformation strategical framework which clearly link to the factors driving this transformation. Able to employ critical	Outstanding knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities. Detailed evaluation of what factors are driving the organisation’s technological challenges underpinned with relevant reference sources.