Context
The assessment suite in this subject is built on top of skills you are building in your learning activities. Although the learning activities do not carry any assessable weight by themselves, completing them and seeking input from your peers and the learning facilitator is essential for you to achieving a positive result in the subject. While researching and writing this assessment, be sure to work through content and the learning activities in modules one and two.
Sneakers have revolutionised fashion, lifestyle and the environment.
Sneakers and streetwear have revolutionised fashion, lifestyle and the environment.
Global Footwear Market Report 2021, reports that the Sneaker Market is Projected to Reach $403.2 Billion USD by 2025 – Driven by New Design Trends and Rising Discretionary Spending Among an Expanding Middle Class Population.
From Nike, Toms, Puma, Adidas to Converse, Veja, Yeezy to Gucci, Louis Vuitton and Chanel everyone is wearing sneakers. Kanye West, Mark Zuckerberg, Taylor Swift, Virat Kohli, Beyonce and people from all walks of life both young and old are wearing sneakers. The sneaker industry like all industries has had to pivot itself to environmentally friendly and sustainable sneakers. Spain, Italy and many countries in South America are leading the way in producing sneakers made of recyclable materials including food.
In this assignment you will audit, analyse and evaluate the social and digital media of an environmentally and sustainable sneaker brand.
Introduction
Describe the history of the environmentally and sustainable sneaker brand (Nike, ID.Eight, Toms, Allbirds, Veja, Flamingos Life, Cariuma, Native, Nisolo, Sole Rebels, Oliver Cabell, Thousand Fell and Adidas). You can use Australian or international sneaker brands.
Discussion
Discuss (in the 3rd person) why this environmentally and sustainable brand was chosen to be audited, analysed and evaluated. (200 words max)
SNEAKERS | SUSTAINABLE & CRUELTY FREE | From Fruit Waste by ID.EIGHT — Kickstarter https://www.gq-magazine.co.uk/gallery/eco-friendly-trainers
https://www.nbcnews.com/shopping/footwear/best-eco-friendly-shoes-sustainable-n1190646 https://int.cariuma.com/pages/about-us
Audit and Analysis:
Visit the brand’s website and audit their social media platforms. You should be investigating the traditional website advertising and the social media platforms (Facebook, WeChat, Instagram, Pinterest, Snapchat, QQ, Tumblr, Qzone, LinkedIn, Youtube, TikTok, Twitter etc.).
As a future IS professional audit, analyse and evaluate the brands website and use of social media that is currently present.
Based upon research, is the website and social media platforms engaging? Evaluate, discuss and provide evidence.
Discuss how your chosen brand engages their audience in its marketing of Corporate Social Responsibility (CSR) sneakers. Your discussion should centre on the production of ecofriendly and sustainable products. Does the company or retailer actively engage with their customers? Using research that you have conducted in the landscape of social media discuss whether the website and social media platforms are engaging? Justify using evidence. (300 words at max)
Recommendations using Porter’s Value Chain model
Use the Porter’s Value Chain model to identify and explain the business’s primary activities using the company website and the social media channels to obtain this information. (Marketing and Selling). Make three recommendations to the Sneaker Company or Sneaker Retailer on how Porter’s model can enhance or maximise marketing (exposure and impact) selling (increase sales traffic) (250 words max)
Conclusion:
Discuss the actions that the Sneaker Company or retailer should engage in so as to increase sales and engage more actively with its customer base in the purchase of ecofriendly and sustainable products. What other types of social media (based upon research) should be introduced to the company or retailer? (200 words at max)
Recommendations:
Make three recommendations to the Sneaker brand on how the company can enhance or maximise the value offered to ‘customers’ by producing more ethical sneakers and delivering a strong message via Social Media and their official website. (150 words max)
Assessment Rubrics
Assessment Criteria Fail
(Unacceptable) 0-49% Pass
(Functional)
50-64% Credit (Proficient) 65-74% Distinction
(Advanced)
75 -84% High Distinction
(Exceptional)
85-100%
Identification of
Primary and support
Value Chain Activities in the
Business Model
20% The focus for this criterion cannot be seen in the assignment. The student should seek help from the learning facilitator. The identification of primary and support
activities is passable, but more work is needed to focus on business models. Good insight demonstrated in the identification of primary and support activities in the business model. Very good insight demonstrated in the identification of primary and support activities in the business model. Exceptional insight demonstrated in the identification of primary and support activities in the business model.
Identification of Information Systems technologies
20% The focus for this criterion cannot be seen in the assignment. The student should seek help from the learning facilitator. The identification of technologies is passable but more work is needed to understand how the company uses these technologies. Good insight demonstrated in the identification of technologies used by the business. Very good insight demonstrated in the identification of and technologies used by the business. Exceptional insight demonstrated in the identification of technologies used by the business.
Identification of Data,
Knowledge and
Information utilisation
20% The focus for this criterion cannot be seen in the assignment. The student should seek help from the learning facilitator. The identification of Data, Knowledge and Information utilisation is passable but more work is needed to understand how the company uses data. Good insight demonstrated in the
identification of Data,
Knowledge and
Information utilisation by the business. Very good insight demonstrated in the
identification of Data, Knowledge and Information utilisation by the business. Exceptional insight demonstrated in the
identification of Data, Knowledge and Information utilisation by the business.
Presentation
10% No title page. Incorrect font and size with poor line spacing and large gaps in pagination, tables, or diagrams. Report is written as a block of text with no breaks in between ideas. Separate ideas cannot be clearly Title page is included.
Missing most information. Incorrect font and size is used or poor line spacing and large gaps in pagination. Paragraphs are used but large blocks of text with long sentences make it difficult to understand the ideas being Title page is included but is missing key information. Some errors in font use and line spacing. Some pagination problems. One idea or concept per paragraph. Some Title page is included with most required information. Minor errors in font, spacing and format. One idea or concept per paragraph with 3–4 well constructed sentences per paragraph. Adheres to the word count Title page is included with all required information. Font, spacing, and format are in accordance with the requirements of the assignment brief. Expert use of paragraphs with 3–4 well-constructed sentences per paragraph that follow
discerned. Does not adhere to the word count requirement. conveyed. Does not adhere to the word count requirement paragraphs could be more succinctly written. Adheres to the word count requirement. requirement. logically from each other. Adheres to the word count requirement
Use of academic and
discipline conventions
30% Poorly written with informal tone using first person pronouns (I, my, we, me, us). No introduction and conclusion attempted. Demonstrates inconsistent and inadequate use of good quality, credible, and relevant resources to support and develop ideas. No use of in-text references, or no reference list at the close of the report. There are many mistakes in using the APA style. Minor errors in the use of first-person pronouns (I, my, we, me, us). Introduction attempted but very generic, and does not clearly state the history of the chosen business. Conclusion attempted but does not include summation of key concepts discussed in the report and/or key conclusions or recommendations.
Demonstrates consistent use of credible and relevant research sources to support and develop ideas, but these are not always explicit or well-developed. Little use of in-text referencing, or inadequate references consulted and added to references at the close of the report. There are some mistakes in using APA style. Written according to academic genre. Sound use of the introduction but does not clearly state history of the chosen business. Sound use of the conclusion
and
succeeds in either the summation of key concepts discussed, or key conclusions or recommendations, but not both.
Demonstrates consistent use of credible and relevant research sources to support and develop ideas. Good
use of in-text referencing
and appropriate number of references. There are only minor errors in using the APA style. Well-written and adheres to the academic genre. Good use of the introduction, which clearly states the history of the chosen business. Good use of the conclusion and succeeds in summation of key concepts discussed and key conclusions or recommendations.
Consistently demonstrates expert use of good quality, credible, and relevant research sources to support and develop appropriate arguments and statements. Shows evidence of reading beyond the key reading. Very good use of in-text referencing. There are no mistakes in using the APA style. Expertly written. Excellent use of introduction, which secures the attention of the reader, and clearly states the history of the chosen business. Excellent use of the conclusion, which succeeds in confident summation of key concepts and conclusions and gives the reader a clear sense of next steps required. Expert use of high-quality credible research sources to support and develop arguments and position statements. Shows extensive evidence of reading beyond the key reading. Excellent and meticulous use of in-text referencing. There are no mistakes in using the APA style.
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