⦁ Devise a digital marketing strategy for your campaign.
⦁ Where are you now?
⦁ Where do you want to be? (
⦁ How are you going to get there?
⦁ How exactly do you get there?
⦁ Who does what and when?
⦁ How do you monitor performance?
⦁ Summaries the marketing mix best suitable for your campaign.
⦁ Product variables
⦁ Price variables
⦁ Place variables
⦁ Promotion variables
⦁ Process variables
⦁ How can you implement relationship marketing for your campaign?
⦁ Could you create a virtual community? And how does it help the relationship marketing.
⦁ Could you use digital media to support customers’ advocacy? And how?
