ECOM421 – E-Business Strategies & Business Models
Part One
Question
You are suggested to follow the general instructions mentioned in the end of this assignment.
What is the business you are interested in? ( E-Commerce firm in care cosmetics and make up).
How will you do the Customer segmentation for your upcoming business? Which type of customers will be among your target segments?
What is unique about your business value propositions and why does these customers prefer your offerings to their current alternatives?
How does your business earn revenue? Which revenue stream will you opt and why?
How does the customer interact with your business through the sales process and product lifecycle?
How will you build good relationship with your customers?
How will you raise awareness about your business’s products and services over Social Networking Sites? Discuss your business strategy for promoting your business.
Design a Business Canvas Model for your upcoming business.
I am an investor who is ready to invest money in your upcoming business. Write a Sales Pitch in up to 100 words to attract me for doing investment in your upcoming business.-
Give a suitable name ( the name is (la bella ) ) to your upcoming business and give a brief description about your business type, where it will be located, and why you chose this business?
Assignment Guidelines (use this as a checklist )
S. No.
General Instructions
1
Plagiarism is a serious offence. Any kind of plagiarism will result in a mark of .
Say No to Plagiarism. There should be no any plagiarism. Do not copy your answers neither from other students’ answer nor from internet. Please remember,
“Plagiarism is Injurious to Good Grades.”
2
The use of In-text citations in case of using others’ work. Ensure that you follow the APA style in your project and references.
3
Your project report length should be between 1500 to 2000 words in total.
4
Proofread your work for spelling, grammar and punctuation.
5
Your file should be saved as Word doc (No submission in PDF format)
6
Formatting style elements
Use 1.5 line spacing with adjusting to all paragraphs (alignment).
Use the footer function to insert the page number.
Use black color for your answers.
7
As per the marking policy available on your blackboard, a deduction of 20% will be applied if the structure of the assignment is poor, if the word count is not correct, or if the assignment has multiple spelling, grammar, or punctuation issues.
“Good Luck”
Part Two
Question
Make a power-point presentation of your Project Assignment mentioning all the contents and present in a group. There must be a minimum of 10 slides in your presentation with a good background design, readable font size, and style having appropriate color. The presentation must have the following format:
First slide: name and Student Id
Second slide: Brief descriptions of Your Upcoming Business
Third slide: Customer segmentation for your upcoming business
Fourth slide: About your business Value propositions
Fifth slide: Your Business Revenue stream
Sixth slide: Customers interaction with your business
Seventh slide: Ways to build good relationship with your customers
Eighth slide: Your business strategy
Ninth slide: Business Canvas Model
Tenth slide: Sales pitch to attract Investor for doing investment in your upcoming business.
Rubric for Grading Presentation
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Developing (1)
Standard (2)
Exemplary (3)
Slides organization and clarity
Bad font choice and colors (unclear). Too much text in slides
Good choice of colors. Enough text in slides
Good choice of colors. Sufficient text in slides
