Brainstorm plausible entrepreneurial opportunities in today’s health care field.
Narrow down your options to one opportunity that is most likely to succeed.
Write a 350- to 525-word concept statement that describes the entrepreneurial opportunity you selected.
Read pages 82 to 83 of Entrepreneurship: Successfully Launching New Ventures for an example of an acceptable concept statement.
Include the following items in your concept statement:
1. Description of the entrepreneurial opportunity
2. Explaination of why it is a viable opportunity.
3. The Concept Statement
a. Describe the product or service
b. Describe approaches you would use to assess whether your opportunity meets the needs of a
target market
c. Explain why it would be profitable.
d. Discuss the benefits of the product or service.
e. Discuss the positioning of the product or service.
f. Provide evidence that supports the need for the product or service.
i. Is the opportunity a societal need?
ii. Is it due to the diversity of the industry?
iii. If the opportunity is the same as someone else’s idea, what makes it stand out from the
rest?
Format your assignment according to APA guidelines.
See attached Grading Criteria.
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