Entrepreneurship & Business Innovation Module code: FBUS4001 Assignment title: Innovating Business/Health: From Problem to Pitch: Part Two Assignment format: Word Doc Word/time limit: 1800 words File type .docx Percentage of final
Assessment Brief
Module title:
Entrepreneurship & Business Innovation
Module code: FBUS4001
Assignment title: Innovating Business/Health: From Problem to
Pitch: Part Two
Assignment format: Word Doc
Word/time limit: 1800 words
File type .docx
Percentage of final grade This assignment is worth 60% of your final grade for this module.
Submission deadline See module iLearn page for date of submission
Grade release You will normally receive your provisional grade and feedback within 20 working days of the submission deadline
Useful terms:
Learning outcomes (LOs) The skills and knowledge that you should be able to show in your work.
Rubric A set of rules or guidelines used to grade or assess work.
Task summary:
Assessment Type Timing/
Word
Count Weighting % Fine Grade/ Pass Fail Learning outcomes Assessed
Group or
Individual Pitch
Presentation Maximum 8
mins for individual and 15 mins for group – no more than 3 students 40 Fine Grade LO 3-4
Individual
Business
Concept Report 1800 words 60 Fine Grade L0 1,2,3,5
Assignment instructions:
PART TWO: Individual Business Concept report (60% 1800 words)
Suggested Format:
Develop your business or innovation idea created in part one into a detailed concept plan, building on your pitch presentation.
This report should include the main features of the business idea, initiative or innovation including problem identification, target user, value proposition, basic business model, marketing / finance overview, and personal reflections on your experience and learnings. You can draw from group activities and discussions but please write the report independently.
Your report could include:
Section Description Suggested Word
Count
1.Introduction Brief introduction to the report 150
2. Problem Identification Define the health or care/Business challenge. Include data, trends, or case examples that show the need for innovation. 150
3. Target
Market or
Users Describe who will benefit and their key needs or pain points. 150
4. Value
Proposition Explain what makes your idea unique and why it adds value compared to current solutions. 200
5. Business
Model Outline how the innovation creates and delivers value (using the Business Model Canvas). 500
6. Marketing &
Finance
Overview Provide a basic plan for reaching your audience and an estimated cost/funding strategy. 400
7. Reflection Reflect on what you learned about entrepreneurship, teamwork, and innovation during the module. 250
• Example themes you could address are:
• Sustainability and Eco- innovation
• Digital Business and Ecommerce
• Workplace Innovation and Entrepreneurship
• Social Enterprise and Community Impact
• Tech and Service Innovation
• Intrapreneurial (Inside an organisation)
• Example Topic(S) could include (HCM):
• A digital tool to improve medication adherence for elderly patients
• A wellbeing app for healthcare staff burnout prevention
• A community-based initiative to reduce health inequalities
• A wearable device for chronic pain monitoring
• A gamified platform for promoting youth mental health
Please note: don't forget to reference your work throughout using Arden Harvard Referencing
Further Support available
In addition to your weekly in person lecturers and online iLearn resources you also have access to the following support:
• Book a 1-2-1 with an academic tutor here or email
• Access Arden Futures and the Careers team here or email careers@arden.ac.uk
• Book at one to one with the Academic skills team here or email studyskills@arden.ac.uk
Learning outcomes (LO)
By completing this assessment, you will have shown and be assessed on all five of the learning outcomes:
1. Identify business, community or organisational improvement opportunities through adoption of an entrepreneurial and intrapreneurial mindsets
2. Use basic business tools (e.g. Business Model Canvas) to structure and communicate an idea
3. Demonstrate the skills and knowledge required to develop an independent short business concept or project plan
4. Understand how to showcase an idea, initiative or innovation using effective presentation skills
5. Explain how an entrepreneurial mindset can be applied to a range of organisational issues
You will be graded based on how well you meet these learning outcomes. Your marker will use a rubric to grade your work, and you can click here to access the marking rubric for this assignment.
Guidelines and policies
You can find links to more useful information about the assignment and university policies below.
Word/time limit policy Click here to view the Arden University word count/time limit policy
Referencing guidelines
Please follow the referencing guidelines that are appropriate for your degree programme. If you are unsure which you should be using, please contact your module team. Click here for APA referencing guidelines
Click here for Harvard referencing guidelines
Click here for OSCOLA referencing guidelines
Academic integrity and misconduct policy Click here to view Arden University’s policy on academic integrity and misconduct
Statement on use of artificial intelligence on assessment Click here to view Arden University’s statement on the use of artificial intelligence on assessment
Support information Click here to view guidance on how to apply
for short-term extensions
Click here to view guidance on how to apply for extenuating circumstances
Please click here for link to academic skills team support