Assessment 3-Group Business Proposal- 3200 to 4000 words
Learning Outcomes
Learning Outcome 1 Demonstrate an understanding of core theoretical frameworks that underpin the fields of entrepreneurship and marketing
Learning Outcome 2
Evaluate and critique proposed entrepreneurial endeavours and marketing activities through an examination of their theoretical and market foundations
Learning Outcome 3
Explain innovation and critique the innovativeness of proposed entrepreneurial endeavors and marketing activities
Assessment Task:
As a team write a Business Proposal for a new business startup. Your proposal needs to cover the following areas:
Executive Summary (not counted in word count)
Table of Contents (not counted in word count)
1. Introduction – Who are you and what is your idea?
2. Problem – What problem are you trying to solve? Is it really a problem?
3. Solution – Describe how are you planning to solve the problem.
4. Advantages – What makes your solution special? How are you different from others?
5. Product – How does your product or service actually work? Show some examples.
6. Traction-Traction means having a measurable set of customers that serves to prove a potential.
7. Market-Know, or at least attempt to predict, the size of your target market.
8. Competition – What are the alternative solutions to the problem you are trying to solve?
9. Business model – How are you planning to make money? Show a schedule (at least 1 year) when you expect revenues to pour in.
10. Investing – What is your planned budget? What kind of money are you looking for? Include a detailed budgeting plan for the first year.
References-a minimum of 20 references required (40+ recommended) (not counted in word count)