Executive Summary should be based off of the marketing plan that I will attach in the files. All information such as target markets can be found here. The market that we are targeting is the most important part of the executive summary. Executive summary should state
Describes outcome of entire plan; no need for reader to read further.
The executive summary follows immediately after the title page. The table of contents follows the executive summary. None of the first three pages contain page numbers.
Your plan should be professionally written and formatted, using the template provided.
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