Should all small business have websites and utilize social media.
First Impressions is Important
For small businesses that have websites and utilize social media, a website is their chance to create a first impression on a potential customer. No matter how obsolete you think your business is, a potential customer is searching for something related to your business online. You could have a tiling business, a logging business, or a brick-and-wall business, and there would still be loads of people searching for your business. Therefore, your website must be as professional as possible.
It is good for your business to have a website. However, your website has to be attractive. The user interface and user experience have to be topnotch. If you have an unattractive website and users find it hard to navigate through it, you might lose customers without your knowledge. A survey was conducted in Business 2 Community to find out why people discard or distrust a website. According to that survey, the design of the website is a top reason people mistrust certain websites.
We can find the following elements in a professional web design:
- Simplicity in Navigation: Your visitors shouldn’t find it hard to find a product they need on your website. A website’s navigation tools must be simple enough. Your visitors must be able to find their choice of products with no fuss.
- Attractive Design: The use of colors and imagery has to be as aesthetic as possible. It must align with your brand’s identity in its attractiveness. A professional website must balance aesthetics, content, and the ease of use/accessibility of the website.
- Insightful Content: The website must provide relevant content that gives adequate information to the visitors. Your content must be able to disseminate information about your products to your visitors. Important keywords must appear in your content so that your customers can find your business online.
- Search Engine Optimization: Search engine optimization is important for your website. We must optimize content and structure for search engines. For instance, when a customer searches for a particular product or service you provide, your business’ website should pop up because of your search engine optimization.
- Speed in loading: Visitors might leave your website if it takes too long for it to load. A professional website loads faster. The loading speed improves the user experience.
- Easy Conversion: Visitors should be able to convert their orders with ease. The check-out process must be simple and easy. Your customers must be able to use the shopping cart functions with ease. They should also be able to return to them if they momentarily exit the page or your website.
You might not have the resources and creativity to create a professional website by yourself, and that is fine. Not everyone has that, but we can easily outsource it. You can contact professionals/web agencies like Iconic Digital World for your professional website.
