When addressing a global audience, understanding the pros and cons of available communication channels is essential. What works in one country may not have the same effect in another.
In your initial post, select one of the following countries as a general target audience for a large business looking to market a new service to the region:
• China
• France
• Italy
Then, recommend one new or traditional media channel that would be effective for your specific selected target audience and explain why, using supporting evidence from course and/or external resources. Examples of considerations for selecting and justifying your selected media channel are access, popularity, user demographic, cost, and channel purpose.
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