he task is to produce a 3000-word project report based on a critical analysis and discussion of a business’s cross-cultural issue you identified. You are required to select a business (company) and identify a specific crosscultural marketing issue that this company has. You should critically discuss this cross-cultural marketing issue and apply theories and/or models covered in the module and where appropriate, during wider reading. The analysis, discussion, and recommendations should be based on reliable secondary resources. The assignment should include the following parts: • Introduction of the business and the cross-cultural marketing issue being studied. • Discussion of the relevant theory around the cross-cultural marketing issue. • Critical analysis of cross-cultural marketing issue that this business has and how this issue effects their marketing applications. • Conclusion and recommendations. Please support your arguments with references to theories and examples from previous research or cases of other businesses (companies).
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