HI5004 Marketing Management Assignment

Group Assessment

Cover Page

Unit Details	Name	Marketing Management
Code	HI5004
Year, Trimester	2023, Trimester 1

Assessment Details	Name	Group Assignment
Due Date and Week	Product/Service Approval: Wednesday 19 / 04 / 2023 at 11.59pm, Week 5 Final Report: Friday 2/6/2023 at 11.59pm, Week 11 Blackboard Tools: from week 4 to Friday, week 11
Weight	Product/Service Approval: 5% = 5 marks Final Report: 25% = 25 marks Blackboard Tools: 10% = 10 marks
Word limit	Product/Service Approval: +/- 10% of 200 words Final Report: +/- 10% of 2500 words

Group Student Details	Student ID	First Name	Family Name	Work Contribution

Group Submission Declaration	Integrity Declaration	Student ID	Full Name	Submission Date
We have read and understand academic integrity policies and practices and our assessment does not violate these.

Instructions

Academic Integrity Information	Holmes Institute is committed to ensuring and upholding academic integrity. All assessment must comply with academic integrity guidelines. Important academic integrity breaches include plagiarism, collusion, copying, impersonation, contract cheating, data fabrication and falsification. Please learn about academic integrity and consult your teachers with any questions. Violating academic integrity is serious and punishable by penalties that range from deduction of marks, failure of the assessment task or unit involved, suspension of course enrolment, or cancellation of course enrolment.
Format Instructions	Most assessments must be in MS Word format with no spacing, 11-pt Calibri font and at least 2cm margins on all four sides with appropriate section headings and page numbers. You must name your file with the Unit Code and Group Number (e.g. “HI5004 Group 4”). Check that you submit the correct document as special consideration is not granted if you make a mistake. Student IDs need to be indicated on the cover page. Non-contributing students do not receive marks.
Penalties	All work must be submitted on Blackboard by the due date and time along with a completed Assessment Cover Page. Late penalties apply. Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list using Holmes Institute Adapted Harvard Referencing. Penalties are associated with incorrect citation and referencing.

Semester-Long Marketing Plan Project (40%=40 marks)

An effective way to help students learn about marketing management is through the actual creation of a marketing plan for a product or service. This project is designed to accomplish such a task.

Students will self-enrol in a group of 4 (FOUR) (you can’t change the group by any reason) the instruction how to find your group members have been sent to you, please have a look and read it carefully before you make the decision to select the group that you want to join in.

Requirement 1: Product/Service Approval

Due date: Wednesday 19 / 04 / 2023 at 11.59pm, Week 5

Weight: 5%

Word limit: +/- 10% of 200 words

By Wednesday of week 5, group must submit a new product or service

(innovative/imaginary product or service) that is not currently available in the market and is not owned by any existing company.

• If the group’s product/service is given approval, they can use it for their group report.
• If the group’s product/service is not approved, assignment will be marked Zero. Group must submit a new product/service. The resubmission won’t be marked, however, without product/service approved, the final report will be marked Zero.

Requirement 2: Blackboard Tools

Due date: From week 4 to Friday of Week 11

Weight: 10%

From week 4 to Friday of Week 11, group must use 2 Blackboard tools: File exchange and Group blog when doing the Group Assignment.

• File exchange (6 marks): It is required to save all the reference sources and draft versions of both the Product/Service assignment and the Final report in the File Exchange folder.
• Group Blog (4 marks): Discussion relevant to the content of the assignment and outcome of group meeting/discussion must be posted on Group Blog folder.

Blackboard Tools – Instruction

Your instructor chooses which communication and collaboration tools are available to your group. If you want to use a tool but don’t find on your group’s page, ask your instructor to enable it.

Tool	Description
File Exchange	Group members and instructors can share files in this area. All members can add and delete files, regardless of who added them.
Group Blog	In the group area, all members of a group can create entries for the same blog and build on each entry. All course members can read and comment on a group blog, but they can’t make posts unless they are members of the group. Instructors can choose to grade group blogs. All group members receive the same grade.
Group Journal     Send Email	In the group area, all members of a group can view each other’s entries. Only group members and instructors can view a group journal. Instructors can choose to grade group journals. All group members receive the same grade.
Group members can email individual members or the entire group.

Exchange files with a group

With file exchange, you can share files with other members of your group, including your instructor. You can’t create folders in file exchange. With your group, decide how you want to name files so that they are easier to locate in a long list.

Add a file to the file exchange

• Group Tools > File Exchange > Add File
• Add a name for the file you want to upload. Browse for the file and submit.

Delete a file from the file exchange

• You can delete any file, even if you didn’t upload it.
• On the File Exchange page, select Delete in the file’s menu.

Group Blog

All the group members can discuss about the assignment by using Group Blog. Once you are allocated in a group, you can see this function.

• Group > Group Tools > Group Blog > Create Blog Entry

Requirement 3: Final Report

Due date: Friday 2/6/2023 at 11.59pm, Week 11

Weight: 25%

Word limit: +/- 10% of 2500 words

Reference requirement: at least 5 academic journals provided

Report structure and requirement

1. Introduction about product/service approved in the Product/Service Assignment
2. Competitive information: discussion about direct and indirect competitors. Also provide some discussion about competitive theory
3. Environmental scanning: Provide full discussion about PESTEL analysis or SWOT. Provide some strategies that help the company deal with Threats and Weaknesses and negative impacts from external environment.
4. Demand forecasted: Provide reasonable reasons why customers are interested in the product/service. Provide consumption trends to predict the future demand for the product/service of their choice
5. Specific market segmentation, targeting, and positioning statements: Provide market segmentation, targeting, and positioning statements. Provide clear explanation and the link between theories and their choice
6. Product or service’s brand positioning: Clear discussion about brand positioning. Also provide some discussion brand positioning theory.
7. Who are the market leaders for their chosen product or service? What niche have they identified for their product/service? Is their product or service going: Provide full discussion about their market strategy. Provide clear justification about their choice to be a leader, follower, or challenger to well-established products or brands?
8. Consumer-adoption process for their new product: How will the consumer learn about their new product and how quickly will they adopt it? Will the product be targeted to the heavy users and early adopters first, then early and late majorities? What is their estimated time for full adoption?
9. Pricing strategy decisions for their product/service: Students have addressed all or most of the material concerning pricing covered in week 8.
10. Distribution: Students should be directed to turn in their retailing, wholesaling, and logistical marketing plans. Those students who are acting in the role of providing a new “service” should include here their plans for locations, hours of operations, and how their “service”plans on managing demand and capacity issues.
11. The integrated marketing communications mix: Clear explanation and discussion about integrated marking communications matrix. Provide good justification about all the tools that they selected
12. All the possible communication media: Clear explanation and discussion about communication media Provide good justification about all the media channel selected, for example, students will tend to concentrate their media on television or on the Internet and include other forms such as personal selling and radio).

Adapted Harvard Referencing Rules

Holmes will be implementing a revised Harvard approach to referencing. The following rules apply:

1. Reference sources in assignments are limited to sources that provide full-text access to the source’s content for lecturers and markers.
2. The reference list must be located on a separate page at the end of the essay and titled: “References”.
3. The reference list must include the details of all the in-text citations, arranged A-Z alphabetically by author surname with each reference numbered (1 to 10, etc.) and each reference MUST include a hyperlink to the full text of the cited reference source.

For example:

1. Hawking, P., McCarthy, B. & Stein, A. 2004. Second Wave ERP Education, Journal of

Information Systems Education, Fall, http://jise.org/Volume15/n3/JISEv15n3p327.pdf

• All assignments will require additional in-text reference details which will consist of the surname of the author/authors or name of the authoring body, year

of publication, page number of content, paragraph where the content can be found.

For example;

“The company decided to implement an enterprise wide data warehouse business intelligence strategy (Hawking et al, 2004, p3(4)).”

Adherence to Referencing Guidelines is Mandatory

Where students do not follow the above rules:

1. For students who submit assignments that do not comply with the rules, a 10% penalty will be applied.
2. As per the Student Handbook, late penalties will apply each day after the student/s has been notified of the resubmission requirements.
3. Students who comply with rules and the citations are “fake” will be reported for academic misconduct.