How has this development changed health care Essay How has this development changed health care Essay Several decades ago (primarily in the 1980’s), a revolution occurred in the marketing of pharmaceutical products. These products were previously marketed almost exclusively to physicians and other direct providers of care. Beginning in the 80’s, this radically changed. With the marketing of drugs like Propecia, Prozac, and later, a flood of sleeping pills (Ambien, Lunesta) and erectile dysfunction drugs (Viagra, Cealis), the pharmaceutical marketing world was transformed. Since then, this trend has carried over (although a bit less dramatically) to other aspects of health
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