Readings:
Argenti, Paul.Corporate Communication, 8th Edition. New York: McGraw Hill, 2022.
Kline, John M.Ethics For International Business: Decision Making in a Global Political Economy. New York: Routledge, 2010.
Steger, Ulrich.Corporate Diplomacy: The Strategy for a Volatile, Fragmented Environment. Chichester, England: John Wiley &Sons, 2003
Argenti
Chapter 10.
Steger
Chapter 5 and 7
Case: “Carnival Corporation, Argenti”
Recommended:
Lenz, Garth. The true cost of oil.
How would you as the CEO of a transnational company assume the role of a corporate diplomat and handle communications with the news media in a host country where a crisis has occurred? What would be your strategy?
How should a transnational company prioritize communication during crises? Should it deal with the news media or the government first?
Do you agree that in certain circumstances a smart transnational company could turn a crisis into an advantage and renew its trust with local stakeholders? If so, provide an example.
Case question(required):
In what ways did Carnival Corporation and Costa Crociere’s respond to the Costa Concordia crisis? Was Mr. Arison right in not taking a public role in crisis management in spite of his active social media presence? Was the crisis managed effectively?
Readings: Argenti, Paul. Corporate Communication, 8th Edition. New York: McGraw Hill, 2022. Kline, John M. Ethics For International Business: Decision Making in a Global Political Economy. New York: Routledge, 2010. Steger, Ulrich. Corporate Diplomacy: The Strategy for a Volatile, Fragmented Environment. Chichester, England: John Wiley &Sons, 2003 Argenti Chapter 10. Steger Chapter 5 and 7 Case: “Carnival Corporation, Argenti” Recommended: Lenz, Garth. The true cost of oil. How would you as the CEO of a transnational company assume the role of a corporate diplomat and handle communications with the news media in a host country where a crisis has occurred? What would be your strategy? How should a transnational company prioritize communication during crises? Should it deal with the news media or the government first? Do you agree that in certain circumstances a smart transnational company could turn a crisis into an advantage and renew its trust with local stakeholders? If so, provide an example. Case question (required): In what ways did Carnival Corporation and Costa Crociere’s respond to the Costa Concordia crisis? Was Mr. Arison right in not taking a public role in crisis management in spite of his active social media presence? Was the crisis managed effectively?
