“For years the discussion has raged about the pros and cons of flexible working – and now, suddenly, we’ve been dropped into a real-life field test. COVID-19 has effectively forced employers, whether they were ready or not, into a virtual working model at breakneck speed. Huge numbers of employees are now working remotely, many of them simultaneously juggling childcare and significant family commitments. The transition has been easier for some organisations (particularly those that were already practising flexible working) than others, but it’s all happened quickly and in an atmosphere that is hardly conducive to wellbeing (PWC, 2020)”.
Price Waterhouse Coopers. [Website]. Virtual working: moving from crisis response to normality. Retrieved from https://www.pwc.co.uk/issues/crisis-and-resilience/covid-19/virtualworking-crisis-response-to-normality.html [Accessed on 18/03/2022].
Required:
You are required to write an essay in which you critically evaluate and analyse the benefits and limitations of working in a virtual marketing environment, then further propose solutions to mitigate these limitations.
These aspects must be considered in your essay:
• Productivity
• Engagement
• Communication in virtual space
• Teamwork and dynamics in a virtual space
• Work-life balance
• Conflict
