COURSE CODE: BBABM312 BCN19397 COURSE NAME: Decision Analysis Task brief & rubrics
Mid Term Assessment Moodle. Deadline November 17,2024 at 23.59 CEST Turnitin
TaskReport:
In 2006, Google acquired YouTube for $1.65 billion, recognizing the rapid growth of online video consumption. At the time, YouTube was the dominant video-sharing platform, with a large and engaged user base, far surpassing Google’s own service, Google Video. The acquisition decision was driven by several factors: YouTube’s strong market position, its potential to generate advertising revenue, and the opportunity to integrate it into Google’s advertising ecosystem. Despite legal risks related to copyright infringement, Google calculated that YouTube’s long-term growth potential outweighed the short-term risks. By acquiring YouTube, Google gained immediate market leadership in online video and solidified its dominance in digital advertising. Over time, YouTube has become one of Google’s most valuable assets, generating billions in revenue and serving as a critical component of its overall strategy.
According to this operation make a Report answering these questions:
• Individual report
• You are required to provide a critical discussion on the various steps required for effective decision-making in Google/ Youtube acquisition. You may focus on any decision-making model as discussed in class, but it is critical that you provide an in-depth discussion of the various steps involved in effective decision-making. Kindly note your report should provide references and should use the Harvard Reference System.
• Expected table of contents:
o Introduction on the 7 steps to effective decision-making process.
o Literature review on the chosen decision model.
o Critical discussion and deep dive analysis using 7 steps framework over Google acquisition Youtube and what types of internal and external information did Google collect to thoroughly assess the potential acquisition of YouTube.
o Conclusion,
o References
o Appendix
Formalities:
• Wordcount: 2.000 words
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
• Format: Pdf Document
Submission: Moodle. Deadline November 17, 2024 at 23.59 CEST Turnitin
Weight: This task is a 40% of your total grade for this subject.
It assesses the following learning outcomes:
• Outcome 1: To have an in-depth understanding of effective decision-making processes within a business context marked by uncertainty, risk, danger, opportunity and growth.
• Outcome 2: To identify and apply interpretive and analytical methods and tools for effective analysis and decision-making.
• Outcome 3: To apply the framework of effective decision-making within the business context of Risk Management.
• Outcome 4: To critically appreciate the framework of problem analysis with the context of decision-making.
Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69
Knowledge & Understanding (15%) Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. Student understands the task and provides minimum theory and/or some use of vocabulary. Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (35%) Student applies fully relevant knowledge from the topics delivered in class and manage some critical International Business Index. Student applies mostly relevant knowledge from the topics delivered in class and manage some critical International Business Index. Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident in some critical International Business Index. Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident in some critical International Business Index.
Critical Thinking (40%) Student make and excellent, fully relevant critically exploration of Global Business Consequences in some countries, drawing outstanding conclusions from relevant authors. Student critically explore Global Business Consequences in some countries assesses in good ways, drawing conclusions from relevant authors and references. Student provides some insights but stays on the surface of the topic. References may not be relevant. Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
Communication (20%) Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.
