There are many factors that should be examined when considering a new international market. In this assignment, you will explore how a company can qualify or quantify economic factors of markets and how they can influence the process of selecting a new market for a product. As you complete this assignment, consider how the lessons learned and resources used can be applied to your course project.
Directions
You are an international trade consultant ranking the overall quality of various international markets for a product of your choosing. Select a product you would be interested in introducing to a new market, then complete the Module Three Assignment Template, which is linked in the What to Submit section below. Then rank your recommendations for a new market and justify your rankings using key economic and political data points. Examples of products include digital cameras, activity trackers, curtains, coffeemakers, and so on.
Specifically, you must address the following rubric criteria:
Section One
Application of Data: Describe your initial thoughts on how insights from the required data to be collected could help to inform business decisions. For example, consider what information each data point provides, whether some data points should be weighted more heavily than others in making a business decision, what ideal data points might look like for expansion into a new market for your product, the ways that different political systems may impact a decision, and so on.
Section Two
Political and Economic Data Collection: Complete the table in the provided template by finding the appropriate information and data points for each identified category using course and external resources. Then explain the insight that each selected statistic provides for business professionals. Insight explanations can be completed using bullet points.
Section Three
Ranking and Rationale: Rank the appropriateness of introducing your selected product into the three markets from “most appropriate” to “least appropriate,” based on the political and economic data you collected. Provide a rationale for why you ranked the markets the way you did on the basis of the data you gathered.
What to Submit
Submit the completed Module Three Assignment Template. In Sections One and Three, use complete sentences. In Section Two, numbers are appropriate. Sources should be cited according to APA style.
Module Three Assignment Rubric
CriteriaExceeds ExpectationsMeets ExpectationsPartially Meets ExpectationsDoes Not Meet ExpectationsValueApplication of DataExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner (100%)Describes initial thoughts on how insights from the required data to be collected could help inform business decisions (85%)Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include providing further description of how data insights could be used to inform business decisions (55%)Does not attempt criterion (0%)30Political and Economic Data CollectionN/ACompletes the table in the provided template by finding the appropriate information and data points for each identified category using course and external resources (100%)Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include use of external resources to find the appropriate information and data points for each identified category (75%)Does not attempt criterion (0%)15Ranking and RationaleExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner (100%)Ranks the appropriateness of the three markets and provides a rationale explaining the rankings based on the data gathered and product being introduced (85%)Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include providing a further data-supported rationale to explain the selected rankings, especially regarding the most appropriate market (55%)Does not attempt criterion (0%)30Clear CommunicationExceeds expectations with an intentional use of language that promotes a thorough understanding (100%)Consistently and effectively communicates in an organized way to a specific audience (85%)Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding (55%)Shows no evidence of consistent, effective, or organized communication (0%)10Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errors (100%)Uses citations for ideas requiring attribution, with consistent minor errors (85%)Uses citations for ideas requiring attribution, with major errors (55%)Does not use citations for ideas requiring attribution (0%)15Total:100%