Integrated Media Campaign

Integrated Media Campaign

 Prepare a media plan including a brief overview of the campaign with a list of resources and a media blocking chart.

Remember: This campaign should include owned earned paid and shared media.

Also it needs to stay within the budget of $1M for the full duration of the campaign (Up to 6 months).

Media plan channels can include (you don’t need to have all of them, be strategic):

– Signage (onsite, billboards, transit)

– Traditional advertising (print, direct mail, radio, TV)

– Digital

– Public Relations (community engagement, press releases, media interviews)

– Events (groundbreaking events, onsite sales launch)

– Brand partnerships/influencers

– Marketing collateral costs (brochures, direct mail)

– Content creation costs (video, photography)

– Subcontractor and staffing fees

– Other options that suit your target audience

Make sure your presentation include:

1. Media objectives: reach / interest / conversion
2. Media strategy: placements / creatives etc
3. Media tactics/execution: including metrics / KPIs and budget
4. Media blocking chart (schedule)

Prepare a Media Plan

Prepare a media plan including a brief overview of the campaign with a list of resources and a media blocking chart.

Remember: This campaign should include owned earned paid and shared media. Make sure your presentation include. APA.

Also it needs to stay within the budget of $1M for the full duration of the campaign (Up to 6 months).

Media plan channels can include (you don’t need to have all of them, be strategic):

– Signage (onsite, billboards, transit)

– Traditional advertising (print, direct mail, radio, TV)

– Digital

– Public Relations (community engagement, press releases, media interviews)

– Events (groundbreaking events, onsite sales launch)

– Brand partnerships/influencers

– Marketing collateral costs (brochures, direct mail)

– Content creation costs (video, photography)

– Subcontractor and staffing fees

– Other options that suit your target audience

Make sure your presentation include:

1. Prepare a media plan including a brief overview of the campaign with a list of resources and a media blocking chart.,

2. Remember This campaign should include owned earned paid and shared media.,

3. Also it needs to stay within the budget of 1M for the full duration of the campaign Up to 6 months.,

4. Make sure your presentation include Media objectives reach interest conversion Media strategy placements creatives etc Media tactics execution including metrics KPIs and budget Media blocking chart schedule.,

5. Use APA format in your presentation.,

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