INTEGRATING BRAND MARKETING STRATEGIES Product Strategy (Features, Quality, Style and Design, Packaging and Labelling, After marketing) Pricing Strategy (Skimming or Penetration? Why?) Channel Decisions (Direct or Indirect? Why?) i

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  • INTEGRATING BRAND MARKETING STRATEGIES
  1. Product Strategy (Features, Quality, Style and Design, Packaging and Labelling, After marketing)
  2. Pricing Strategy (Skimming or Penetration? Why?)
  3. Channel Decisions (Direct or Indirect? Why?) iv. Integrated Marketing Communication (Promotional Tools with samples) v. Digital Branding Strategy)
  • MEASUREMENT & CONTROL
  1. Prepare a simple future brand tracking survey form for the new brand product (1 page of simple questionnaire only)

The post INTEGRATING BRAND MARKETING STRATEGIES Product Strategy (Features, Quality, Style and Design, Packaging and Labelling, After marketing) Pricing Strategy (Skimming or Penetration? Why?) Channel Decisions (Direct or Indirect? Why?) i appeared first on My Academic Papers.

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