ENT301 Module 2.2 WEEK 4
Investigating the venture
The first 4 classes will not be live but will be recorded
and posted in Blackboard Collaborate
ü Week 1: no live class – access recording in Blackboard Collaborate
ü Week 2: no live class – access recording in Blackboard Collaborate
ü Week 3: no live class – access recording in Blackboard Collaborate
• Week 4: no live class – access recording in Blackboard Collaborate
• Week 5: 27 June, 11:30m AEDT:
our first live class – please attend!
• Value Proposition Canvas
• Business Model Canvas
• Lean Canvas
• The Big Idea Canvas
• CO.STARTERS Canvas
• Agile Project Methodology
3
Tools to build out your idea
4
Value Proposition Canvas
5
Target Market
6
Darus, D. (2015, November 17). Osterwalder explaining the Business
Model Canvas in 6 Minutes [Video file]. Retrieved
from https://www.youtube.com/watch?v=RpFiL-1TVLw
• Alexander Osterwalder provides a brief
explanation of how the canvas is set
out and steps taken to complete the
business model.
• He provides examples of modern wellknown brands and the challenge
questions they ask.
• As you view the video, consider how
the process includes simple questions
at each step and each step is
interconnected.
7
Railsware. (2018, October 12). Lean Canvas Intro – Uber
Example [Video file]. Retrieved
from https://www.youtube.com/watch?v=pvIN9STpzCQ
• This video provides a step by step
process to use the lean canvas and uses
Uber as an example.
• As you watch, consider how this version
of the Business Model Canvas is
targeted to lean startup businesses.
• This canvas may be a tool you wish to
explore in the activity for this topic.
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• It is an extension of the book “Nail it then Scale it” to help entrepreneurs analyse
their ideas and objectives that if they are worth pursuing.
• A step by step process for entrepreneurs to validate their idea.
• The Big Ideas Canvas proposes five steps to develop a business hypothesis or
validate a business idea:
• Knowing the pain of the customer
• Recognising the potential of the market
• Developing a prescription for the pain
• Successfully positioning in the market
• Thinking through a pPath to exit.
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What is Big Ideas Canvas?
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Big Idea Canvas. (2017, April 5). What Is The Big Idea Canvas? A
Lean Startup Canvas [Video file]. Retrieved
from https://www.youtube.com/watch?v=YGQxtv-WOBk
• Entrepreneur and creator of the Big Idea
Canvas, Paul Ahstrom explains why he
invented the canvas and how it meets
the needs of a lean start-up.
• As you view the video, consider how you
also only have 24 hours in each day and
how you might ‘think big’ about your
venture idea.
• The Big Idea Canvas may be a tool you
wish to explore in the activity for this
topic.
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CO.STARTERS Canvas
• A “creative” version of the Business Model
Canvas.
• Focusses on images and simple
composition.
• Designed for entrepreneurs who think
more in graphics and images rather than
text and information technology.
• Agility is the ability of a business to respond to changes.
• The quicker a business responds to change, the more agile it is.
• Agile methodology is often used in project management,
especially in IT software.
• Agile methodology can be depicted as a Waterfall or Spiral
depending upon the project.
• Do you see the similarities with other Lean Startup concepts?
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What it is and how do we achieve it?
Agile Methodology and Entrepreneurship
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Agile: Waterfall vs Spiral Model
Waterfall Spiral
A successful Agile Software Development satisfies five key areas:
• Adapt to changing customer requirements.
• Deliver a solution which has to be able to cope with any future
evolution.
• Software quality = must be able to do what it is designed for.
• Bureaucracy is required to sustain and manage the development
process.
• Human resource management = sourcing the core talent
required for successful development.
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Example: Agile Software Development
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LinkedIn Learning. (2013, September 16). Agile project
management tutorial: What is agile project management? |
lynda.com [Video file]. Retrieved
from https://www.youtube.com/watch?v=MJR-EgHTA4E
• Brief overview of Agile project
management and the iterative process. It
covers why agile is good for projects.
• As you watch the brief overview think
about how modern project management
methodology can be complementary to
lean start-up build-measure-learn.
• Holcombe, W. M. L. (2008). Running an Agile Software Development Project.
Chapter 1
• Ahlstrom, P., & Standish, W. (n.d.). The Big Idea Canvas. Retrieved from
https://www.nailthenscale.com/
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References
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So You Want To Be An Entrepreneur!?
Number
Type & Description
Assessment Due Date
Weighing
1
Presentation (3-5 minutes)
Module 2.1
(Week 3: 19 June)
15 %
2
Business Investment Proposal
(1,000 words)
Module 3.2
(Week 6: 10 July)
30%
3
Market Viability Analysis
(2,000 words)
Module 5.1
(Week 9: 31 July)
40%
4
Pitch (3-5 minutes)
Module 6.1
(Week 11: 14 August)
15%
Assessments: hands on learning!
For next class: Read Assessment 2 Brief
Any Questions or Concerns?
Don’t forget!
I’m here to facilitate your journey, the rest is up to you!
• But, when in need, don’t hesitate to contact me through Blackboard class
messages or: doug.rosenberg@torrens.edu.au
• 1:1 appointments can be arranged by emailing me to set up a time.
