Question 1
A pilot questionnaire is completed and the results analysed. After the analysis is conducted the researcher decides to remove two of the questions. Why might they do this? You must choose ALL the correct answers to be awarded credit.
a.To improve ecological validity
b.To improve internal validity
c.To improve external validity
d.To gain internal consistency
e.To remove items not measuring the concept
Question 2
A Cronbach’s alpha level of 0.78 is generated for a questionnaire, what does this mean?
a.All items are measuring the same general concept
b.All items are not measuring the same general concept
c.The test is reliable
d.There is not enough information here to comment
Question 3
A questionnaire contains a total of 25 questions. A researcher is particularly interested in the inter-item correlation between Question 12 and Question 13. The inter-item correlation between these two items is 0.005. What does this result mean?
a.These items are measuring the same construct
b.This suggests that these items are isomorphic
c.These items are homogenous
d.These items are measuring different constructs
Question 4
Is the following statement True or False? Parametric statistical tests cannot be used to analyse questionnaire data.
True
False
Social differential and personality
Question 1
Which of the following would be the most persuasive argument for an audience of university students voting on a university matter that will affect them?
Present a strong, evidence-based argument before all other arguments
Present a strong, evidence-based argument after all other arguments
Use a likeable source, and present the argument before all other arguments
Use a likeable source, and present the argument after all other arguments
Question 2.
Gemma is a female college student with low self-esteem. Sarah is a female college student with high self-esteem. Joe is a male college student with moderate self-esteem.
All three are attending a debate on a gender-neutral topic, but are distracted from the debate because they are completing coursework on their laptops at the same time. Who is more open to persuasion in this situation?
Sarah, if the argument is particularly strong
Gemma, if she had previously been exposed to small doses of the argument
Joe, if the source is likeable
All three are equally likely to be persuaded (or not)
Question 3
In Festinger and Carlsmith’s (1959) experiment, participants took part in a very —— task, before being asked to tell other participants that the task was ——. The participants who were paid $20 experienced ——, whereas the participants who were paid significantly— experienced—–, and as a result rated the task as being—- enjoyable.
Fill in the gaps with – more, less, enjoyable, boring, dissonance, no dissonance.
Question 4
Which of the following source characteristics are associated with greater persuasiveness? Select all that apply (partial credit is not awarded for selecting only some of the correct responses).
Expertise
Physical attractiveness
Perceptions of dissimilarity
Perceptions of similarity
High self-esteem
Trustworthiness
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