Live Nation Entertainment Marketing Assignment Instructions: Live Nation Entertainment produces over 29,500 events in 40 countries each year. In 2017, Live Nation hosted over 86

                             Live Nation
Entertainment Marketing Assignment

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Instructions: Live Nation Entertainment produces over 29,500 events in 40 countries each year. In 2017, Live Nation hosted over 86 million on-site consumers at its events and invested $5.6 billion to put on its events that year. You and your group members are assuming the role of Live Nation employees. You will work to create a brief marketing plan for a new proposed concert tour. You will need to select an artist that they do not currently have on tour and create a professional presentation that includes off the required elements below. Be sure to follow the rules of good presentations and include images!

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Helpful links: http://www.livenationentertainment.com/concerts/

                        http://www.livenationentertainment.com/map/venues

          https://livenationforbrands.com/  (might have to access via phone)

Artist Selection

ð       Give an overview of your artist selection

o   Why this artist?

o   What are their recent hits/sales?

o   Why should live nation work with this artist?

Branding and Promotions

ð       Create branding for your proposed tour (should have a name and clear vision/theme)

ð       Create two promotions and explain media choices

o   Must have at least one social media ad/page

o   Options: Prints Ads, Internet Ads, sales promotions (give-aways/sweepstakes)

Sponsorships

ð       Establish one corporate sponsor for your artist’s tour.

o   Check out the https://livenationforbrands.com/ for ideas

ð       Explain what the sponsor deal

o   What will the sponsor provide

o   What are the company’s expectations of the artist/Live Nation

Tour Schedule

ð       Propose a tentative tour schedule that includes the following:

o   Dates

o   Cities/Venues

§  Be sure to research Live Nation venues and utilize if possible. Be prepared to justify your selections!

Projected Sales/Outcomes

ð       Projected Ticket Sales Revenue per city and total overall

o   Helpful hint: research other similar tours ticket sales

ð       Social Media Impact

o   Project the outcome of your social media promotional efforts

§  Number of hits/views/followers

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