Managing Operations and Marketing
Your task is to research Tesla and produce a business report that delivers a critical evaluation of the value chain activities of the case study. The report must identify opportunities for value creation in the marketing and operations management activities of the business and suggest how this will support the organization in gaining a competitive advantage within the sector. The report must use detailed and reference analytical models, appropriate to the case study organization.
The business report must cover the points listed below:
Carry out detailed research to provide you with up-to-date information appropriate to delivering a strategic level investigation on the case study organization. Their search information should enable you to carry out a critical evaluation of the business value-added strategy reviewing the marketing and operations activities and analyzing how these deliver strategic goals.
Demonstrate a critical understanding of how the case study organization co-creates value for customers through the integration of core aspects of marketing and operations management. This includes how value is created holistically through market research, product development, prototype, supply chain, production, and diffusion into their later markets
