Assignment Task
1 page
Section 1 A. Global Industry: Market Overview (focus on the industry segment allocated to your team)
B. Brief History of the TWO companies (selected by your team)
5 pages
Section2 A. Major Growth Challenges for the Start-Ups (selected ones)
B. Compare the business models of the TWO companies
6 pages
Section 3 A. Differentiate between the strategies of the TWO companies
B. Disruptive Innovations in the industry segment
5 pages
Section 4 A. Technological Changes: Suggest Suitable Methods/Tools
B. Technology Strategy (using Technology Roadmap)
6 pages
Appendix (Figures / Tables / graphs / illustrations, if any) 1 page Bibliography Books / articles / Newspaper or Magazine articles / Industry Reports or Databases, etc
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