PROMPT: Use your smart phone and visit your favorite social media platform. Stop at the first marketing communication (ad) you come to. Answer each of the following questions:
1.What social media platform were you on?
2.Describe the company/brand/product and the actual ad
3.Who would you say is the target market for the ad?
4. Did the ad use an emotional appeal? An informational/rational appeal? A combination? Why do you say this?
5.What did you think were the best parts of the ad? Explain why.
6.What did you think were the worst parts of the ad? Explain why.
7.Finally, how effective do you feel this specific ad was? Explain why.
Please use book:
Advertising and Promotion: An Integrated Marketing Communications Perspective (12e) George E. Belch & Michael A. Belch
The post Marketing Communications first appeared on COMPLIANT PAPERS.
