Part I – Marketing Expenses versus Rival Firms
Go to the Investor Relations page on your company’s website as well as two of its primary competitor’s websites and download the three form 10Ks for the respective firms.
Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures.
Prepare a comparative data table to consolidate this information.
Prepare a 250-750-word report to suggest implications for your company in terms of marketing or advertising expenditures going forward as needed to implement strategies.
the Sample Strategic Plan for the Sanderson farm sample. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course. I will attach it to the assignment. Get the results of the marketing expenses versus rival firms. The competitors are ( Walmart and eBay) who prepare the table and copy and paste the result to the word and make a small analysis.
Be sure to cite three to five relevant and credible sources in support of your content. Use only sources found at the GCU Library, corporate websites, or those provided in the topicResources.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
While APA style is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
Part I – Marketing Expenses versus Rival Firms Go to the Investor Relations page on your company’s website as well as two of its primary competitor’s websites and download the three form 10Ks for the respective firms. Look in the Table of Contents of each Form 10K to find the pages that reveal the three firms’ marketing or advertising expenditures. Prepare a comparative data table to consolidate this information. Prepare a 250-750-word report to suggest implications for your company in terms of marketing or advertising expenditures going forward as needed to implement strategies. the Sample Strategic Plan for the Sanderson farm sample. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course. I will attach it to the assignment. Get the results of the marketing expenses versus rival firms. The competitors are ( Walmart and eBay) who prepare the table and copy and paste the result to the word and make a small analysis. Be sure to cite three to five relevant and credible sources in support of your content. Use only sources found at the GCU Library, corporate websites, or those provided in the topic Resources. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. While APA style is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center. Requirements for the assignment from the book David and David CLC-Marketing Expenses, Perceptual Map, and Organizational Chart Analysis – Rubric Rubric Criteria Collapse All Rubric CriteriaCollapse All Comparative Data Table 4 points Criteria Description Part I – Marketing Expenses versus Rival Firms Go to the Investor Relations
