MARKETING PLAN: FINAL ASSIGNMENT INSTRUCTIONS
OVERVIEW
Throughout this course, you have been submitting assignments each module that are draft
sections of your Marketing Plan: Final Assignment. The final plan must be a professionally
written narrative that serves as an executive summary of your overall marketing plan (i.e., it must
NOT simply be each of the draft assignments attached together).
INSTRUCTIONS
The Marketing Plan: Final Assignment must consist of:
• An introduction and overview of the plan and the structure of the assignment.
• Identification of a product or service and target market segment (including rationale and
research supporting your points).
• Treatment of the marketing mix, including rationale and research support. The 4 P’s of
your marketing plan must be consistent and integrated as part of a coherent plan. It must
be clear how all P’s are a good fit for the market segment you are targeting.
• Promotional objectives must be explained and treated similarly to the draft assignment.
You are required to address social media promotion, which you can do in its own section
or you can mix it in with the overall promotional objectives.
• You must address an effort to promote your good or service via media exposure that
incorporates your press release. There are many simple ways to get free media, so you do
not have to limit yourself to sending out a press release. A good format is to describe
your free media promotion effort and refer to your press release (which you must include
as an appendix).
• You must address endorsements and/or sponsor partnerships that can help in your
marketing effort. Like all items, this must be well-developed with a clear connection
between the endorsement and/or sponsor and your target segment.
*Note that the Marketing Plan: Final Assignment requires 10–12 pages of text. If you were
thorough in your previous assignments, meeting the minimum length will not be a problem. With
a proper introduction and coherent narrative, you may have to edit to meet the maximum page
requirement.
**Note that the Marketing Plan: Final Assignment requires a minimum of 10 sources. Each
draft item required external support and research; therefore, minimum sources should not be a
problem.
Important: It is a violation of the academic honor code (you read this part of course check-
in) to list sources that are not cited in your writing. If you do this, you will receive a “0” for
the assignment (and potential further sanctions).
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
