MG5596: Strategic Management |
Conduct a critical analysis of the external factors impacting the sectors in which the company operates, as well as the rationale for the two companies Fiat and Chrysler to go together. Explain and justify your reasoning using appropriate tools, models, and literature from class.
You may include all external factors on a summary slide, but there is no need to run through each factor in turn. Instead, choose the important ones for discussion; explain and justify your choice.