| MKT304: Contemporary Marketing Issues |
‘The strategic business function that creates value by stimulating, facilitating, and fulfilling customer demand. It does this by building brands, nurturing innovation, developing relationships, creating good customer service, and communicating benefits.
By operating customer-centrically, marketing brings a positive return on investment, satisfies shareholders and stakeholders from
business and the community, and contributes to positive behavioral change and a sustainable business future.’”
Expansion of Marketing:-
- Now marketing “…creates value by stimulating, facilitating, and fulfilling
customer demand. It does this by building brands, nurturing innovation, developing relationships, creating good customer service, and communicating benefits.” - These, and other, areas are becoming increasingly important and separate in marketing
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