MKT410: Introduction to Marketing Introduction Provide a poor introduction, most of the key elements are not highlighted Provide a moderate intr

• Introduction 

1. Provide a poor introduction, most of the key elements are not highlighted
2. Provide a moderate introduction, a few key elements are highlighted
3. Provide a satisfactory introduction, fairly highlight key elements
4. Provide a good introduction, Good in highlighting key elements
5. Provide an excellent introduction, Key elements are excellently highlighted

• Product

1. Poor description of the products or services offered by the company
2. Moderate description of the products or services offered by the company
3. A satisfactory description of the products or services offered by the company
4. A good description of the products or services offered by the company
5. Excellent description of the products or services offered by the company

• Discussion on Marketing Management Orientation

1. Provide poor discussion on the marketing management philosophies practiced by the company
2. Provide moderate discussion on the marketing management philosophies practiced by the company
3. Provide satisfactory discussion on the marketing management philosophies
   practiced by the company
4. Provide good discussion on the marketing management philosophies practiced by the company
5. Provide excellent discussion on the marketing management philosophies
   practiced by the company

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