MN3496K Assignment 2026

Question

Is innovation manageable or just a random gambling activity where you sometimes get lucky? If it is manageable, how can firms organise and manage it – what general strategic approach might they use?

2500 words exclude bibliography

Introduction

Brief introduction giving a quick profile of your chosen company
Say why you have chosen this particular company
Say if you are choosing to apply the business model canvas to the company as a whole or whether you are focusing on a specific division or area
Graphic: Business model canvas
Below your introduction, place a saved graphic of your completed business model for your company. Middle section: Spend about a third of your word count on explaining the business model that you have constructed
Spend most of the remaining word count explaining how and where innovation fits in
What are the key innovation processes, and how are they managed?
What is the strategy to source, capture, and exploit innovation?
How does what you find in your company relate to theoretical concepts/frameworks?
What can your company do better in terms of innovation?
Can you use a company that you have researched for another course ?
Yes, though take care!! You can use the evidence/sources that you have collected, but this does not mean a cut and paste of text that you have submitted in another assignment.

If you do that, you will be plagiarizing yourself, which is an academic offense.

– Use paragraph towards the end to explore your recommendation

– Conclusion

– Recommendation can be combined with the conclusion

Bibliography

No need to provide references on the template
Fill in all sections using brief bullet points
When you are happy that you have all you need, save the template as an image and insert into your assignment
Revenue stream – No need for lots of accounting detail. Provide just an overview of key revenue streams
Cost structure – No need for lots of accounting detail. Provide just an overview of likely key cost drivers.

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