N.B. Although this is an individual assessment, the 2 unique foreign countries you choose to conduct a distance analysis need to be chosen as a team: Entrepreneurship and Global Challenges, Report, RMIT

Overview

In this individual assessment, you will screen potential host countries for a chosen entrepreneurial start up or small to medium enterprise to you agree to work on with your team. You will systematically identify, analyse and compare the various dimensions of distance (i.e. cross-national difference) between your firm’s home market and 2 unique foreign countries (distinct from the countries chosen by your teammates).

Based on your analysis and the nature of your chosen firm, you will identify business implications and make recommendations which will later be consolidated with your team for Assessment 3.

The purpose of this assessment is to engage in the methodical screening of potential host countries by identifying and applying a systematic framework to analyse the various cross-national differences between your new venture’s home market and 2 distinct host countries.

This assessment will serve as a critical step in understanding the challenges new ventures face when they expand beyond their national borders. The findings and recommendations from this individual assessment will set the foundation for the work you will be doing as a team for Assessment 3.

N.B. Although this is an individual assessment, the 2 unique foreign countries you choose to conduct a distance analysis need to be chosen as a team. Your team will be formed in your week 1 live workshop.  You will need your tutor to approve the 2 countries you have chosen to analyse for Assessment 1. Your team will be the team you complete your assessment 3 with.

Assessment details

In this course, you will be tasked with collaboratively developing an internationalisation strategy for a new venture that you will choose with your team. This will include deciding on key countries to expand to, the international strategies and patterns you will follow and marketing decisions you will explore.

Criteria while choosing your New Venture(Stashaway): 

Must be based in Asia
Established after 2016
Expanded into 5 countries max
Have the resources/products/services appropriate for internationalisation

N.B. This must be approved by your lecturer by Session 2 in order for you to proceed with your Assignment.

The first step is to map out your new venture’s entrepreneurial and international profile and screen potential foreign countries to expand to. To conduct a comprehensive screening, each member in your team will individually analyse two distinct countries that will be agreed on by the team. This will be an individual assignment where you will focus on analysing the cross-national differences between your chosen firm’s home country and the two countries (Canada & Germany) you have been allocated to examine. You will present your work in a short report format, which will cover the following:

Introduction
New Venture Profile Summary
Distance analysis
Recommendations & Conclusion
References
Appendix (if applicable)

Instructions

Choose a new venture to work on in this course with your team. Once approved by your tutor, conduct a ‘New Venture Profile Summary’ by completing the template provided to you on CanvasDownload completing the template provided to you on Canvas.
Review Ronen & Shenkar’s (2013) supranational cultural groupings and choose two distinct countries to screen – 1 country can be from your home supra-national geographic region (e.g. Singapore & Vietnam in Confucian Asia) and one country from a foreign regions (e.g. from Anglo or Latin Europe). Be sure to coordinate with your team-members to ensure that you do not analyse the same countries. Also consider countries where you can gather sufficient and reliable data.
Apply Ghemawat’s (2001) CAGE framework to analyse the cultural, administrative, geographic and economic differences between your firm’s home country and the two countries you have chosen. Follow the templates provided to you in week 2.
Generate and present a list of recommendations based on your analysis.
Provide a conclusion and list of references.

N.B. You are expected to cite and reference at least 2 core readings from this course and support your analysis with further academic and practical research. Please use RMIT Harvard referencing style and remember to support all your assertions with in-text citations and references. Refer to the Referencing Guidelines below for more information.

Marking Criteria 

This assessment will measure your ability to:

Organisational Profile (20%)
Cross-national Distance Analysis (60%)
Research and referencing (10%)
Writing and grammar (10%)

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