BUS3100: Business Research Proposal (A1)
Assessment 1 Guideline
PROPOSED TABLE OF CONTENTS
INTRODUCTION (150 words)
– Overview of the case study, including key issue (s) identified from the case study
– Outline of the project’s aims and introduce the content that will follow
PROBLEM DEFINITION (200 words)
– Management Problem
– Research Statement
– Research Objectives (3-4 objectives)
RESEARCH PARADIGM AND RESEARCH DESIGN (up to 3000 words)
– Research Paradigm o Explanation of key research paradigms: interpretivism and positivism (nature, characteristics, advantages and/or disadvantages of each paradigm)
– Research Methodology o Justification of the use of mixed methodology: Qual and Quant for your selected case study
– Qualitative Research o Justification of the data collection method: focus groups
o Justification of the target population, sampling methodology and method, and sample size
o Specification of data collection procedure (how and where to recruit research sample, and ethical considerations for conducting focus groups)
o List of focus group questions in a table (objectives and questions)
– Quantitative Research o Justification of the data collection method: a questionnaire survey o Justification of the target population, sampling methodology and method, and sample size
o Specification of data collection procedure (how and where to recruit samples, and ethical considerations for conducting a questionnaire survey)
o A table of measurement (excluded from the word count)
PROJECT SUMMARY (150 words)
– Summary of the research project: purpose, method and expected outcomes
REFERENCES (Excluded from the word count)
