Assessment Task 1 – SAS Predictive Business Analytics DATA EXPLORATION 1. Business Problem With the increasing popularity of passive income strategies implemented to assist with long term secured savings, many banks have opportunities to launch direct marketing campaigns targeted at potential clientele, who prefer regularity in their returns, due to fixed interest rates. Generally the target customer for these campaigns is someone planning for long term returns, instead of short-term cash flow injection, as specified within a standard fixed term deposit. Unique records within the ‘BANK_DIRECT_MARKETING’ dataset explicitly documents real-world examples of […]



