5007MKT Assignment Brief Module No: 5007MKT Module Title: Marketing Insight Coursework 2 of 2 (50% of total module mark) Report Word Length: maximum 4,000- excluding references, tables of contents and abstract Reflection Word Length:maximum 500 words cta_question_1 Background The coffee shop industry in Singapore is a dynamic and competitive sector dominated by major international chains such as Starbucks and Coffee Bean, alongside a growing number […]




