Criteria 2. Market analysis, application of theories, concepts and methods. (25%)? The analysis is coherently presented. Shows a full understanding of the topic. Theories, concepts and methods are accurately applied and used to justify rationale throughout. Shows a depth of knowledge. Includes insightful commentary and highlights high
Learning Outcome/s (found in the Subject Outline) a) Explain the concepts and basic features of integrated marketing communications b) Link […]