Purpose of this Case Provide a concise, decision‑oriented briefing on Anheuser‑Busch InBev (AB InBev): who they are, how their supply chain and marketing engines work, what’s breaking, and practical solutions. This front section is designed to set context before the three vignettes. Company Overview AB InBev is the world’s largest brewer, headquartered in Leuven, Belgium, with operations in 50+ countries and a portfolio that includes […]




