MKT100 Principles of Marketing Semester 2, 2026 Assessment 1 – Individual Case Study Analysis Report (OPEN) Submission Deadline: Sunday, 5 April 2026, 11:59 pm (Week 5) Assessment weighting – 20% Purpose of this assessment This assessment aims to deepen student understanding of the situational analysis tools, including Porter's Five Forces and SWOT analysis. Demonstrate achievement of these learning outcomes: ULO 1. Explain the key marketing […]





