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Assessment 1 The topic of standardization/adaptation of companies’ international marketing, including their product, pricing, distribution, and communication strategies, has always been a central issue for international marketing research. By following a report format, your task is to investigate and evaluate how international companies respond to this issue. Your investigation should be informed by relevant literature on international marketing and consumer behavior.

Assessment 1 The topic of standardization/adaptation of companies’ international marketing, including their product, pricing, distribution, and communication strategies, has always

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TASK ONE Analyze and evaluate the performance, liquidity, and financial structure of Tesco plc over the three-year period 2017 – 2019. You should use the accounting ratios shown below and any other information relevant to Tesco plc taken from the annual report and accounts for 2019 and any other source of evidence that you believe helps to explain the company’s performance and position. You should also highlight any limitations in the use of accounting ratios that you found in your analysis and evaluatio

TASK ONE Analyze and evaluate the performance, liquidity, and financial structure of Tesco plc over the three-year period 2017 –

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Assignment Details: For all questions illustrate your answers fully, describing what you did at every step and providing output illustrating what output was obtained. You need to include, embedded, within your submitted work all relevant output from online servers, as appropriate, as well as a written dialogue to fully illustrate what work you carried out. For all parts describe how you obtained your data by

Assignment Details: For all questions illustrate your answers fully, describing what you did at every step and providing output illustrating

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Your brief is to develop an outline global marketing strategy to enable it to challenge the existing competitors in the market. The task is: Critically and briefly evaluate the trends in the international market sector in which the company operates. Against the background of your answer to Question 1, comment on how well your chosen company is placed to develop globally. Advise the company on how to develop a sustainable long-term global marketing strategy. This activity focuses on possible stra

ASSESSMENT 2 Select a company of your choice, critically evaluate and interpret its strategic, international marketing activities, and assess how

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