CASE STUDY: Sustaining the magic at Bang & Olufsen Bang & Olufsen (B&O) was founded in 1925 in Struer, Denmark and it is considered to be one of the most important Danish design icons and an important part of Danish industrial legacy. B&O is a well-known global brand with a strong focus on design and high-tech solutions in televisions, music systems, speakers, and multimedia products. The company dominates the high-end luxury segment where customers expect exclusive design, quality, and new technological solutions. In 2008, B&O was listed in the Top 20 Cool Brands as number 4 below Aston Martin, iPhone,
CASE STUDY: Sustaining the magic at Bang & Olufsen Bang & Olufsen (B&O) was founded in 1925 in Struer, Denmark […]