Pick 2 public companies (ie. companies whose shares are traded freely on a stock exchange). One company must be B2C (selling to consumers) and 1 must be B2B (selling to business).
For each company: What is the company mission statement?
For each company: Who is the company target customer group (not all the customers, just the main target group)? Describe its characteristics (for example, their age, style, income, life preference, belief, purchasing behaviors…) How is the target customer group and its characteristics affects how the company does its business and market or sell the products? Is the company doing its best job in selling to this customer group? What else should they have done?
For each company: What is the main product or service that the company sells? Is this a good product or service to sell to the target customer group? Do they want or need it? Are there other products or services or other changes to the existing products that the company should consider because it might be more appealing to the target customer groups?
For each company: Do they manufacture this product or do they buy it from others and resell or what is the business operation that allows the company to sell this product or service? What are other options of business operation that allows the company to sell this same product or service? Did they pick the best option? Why or why not and what are your recommendations?
For each company: Do you think the company’s real business operation reflects what they say in their mission statements? Why or why not?
What are the key differences in how the 2 companies do their business and sell their products?
