Please write about these 3 parts what legitimacy theory is,
how it is used in practice,
and how it is related and applied to the problem area below regarding coca cola
PROBLEM AREA:
The Coca-Cola Company is the world’s largest producer of soft drinks, and its manufacturing methods rely on water. Water is also an important part of the company’s supply chain, which covers the production of other ingredients like coffee and sugar.
Water quality and the availability of safe and reliable water are major business considerations for the company, in addition to being an essential aspect of the company’s operations. For example, the company’s top priority is guaranteeing the security of its 200 global businesses’ water supply.
As the company’s activities expand into more water-intensive items like coffee and tea, its water stewardship goals become more difficult to meet. (BSR, 2008)
Coca-Cola said in 2007 that it would return water to nature and communities by 2020. To achieve this goal, the company collaborated with The Nature Conservancy and LimnoTech, outside consultants. The two organizations were able to establish a mechanism that will aid in estimating the quantity of water returned to environment and communities because of their work.
The company’s programs aim to give local populations with access to water supplies for a variety of purposes, including agricultural and drinking water. It also intends to improve its business’ water use techniques in order to reduce consumption. (The nature conservancy, 2021)
Several organizations, including the World Wide Fund for Nature, the TCCC, and the UNESCO-IHE, collaborated in 2007 to investigate the benefits of the idea of water neutrality. By performing a detailed investigation of the subject, they were able to establish a significant milestone. (BSR, 2008)
1. Defining, measuring and reporting one’s “water footprint”.
2. Taking all action that is “reasonably possible” to reduce the existing operational water footprint;
3. Reconciling the residual water footprint (amount remaining after a company does as much as possible to reduce footprint) by making a “reasonable investment” in establishing or supporting projects that focus on the sustainable and equitable use of water.
It’s a prevailing statement, but can a corporation with water-containing products truly become water neutral? Coca cola has released a statement in response to their claims of “For every drop we use, we give one back,” with a vague statement claiming to be water neutral. Coca-Cola has frequently used the term “water neutral” since their cooperation with WWF began in Bejing 2007. (Verge) Coca-Cola Chairman and CEO Neville Isdell stated that the company’s goal was to cut water usage by replacing all of its water with renewable resources. However, it is difficult to predict how this aim will be met. Coca- Cola’s water use has been steadily reducing since 2002, according to the company. Nonetheless, despite improvements, the company’s efforts have yet to bear fruit. For example, the drop in water usage from 2006 to 2007 was only 2%. (Pearce, 2008) Water consumption has increased since 2005 due to the company’s ongoing increase in the number of products it produces. This is hardly an indicator that the company’s efforts toward water neutrality are bearing fruit. Despite the company’s declarations about its dedication to water neutrality, it is unclear how it would cut its water usage. It also claims to use less water and to recycle what it does use. Sadly, despite its pledges, Coca-Cola does not seem to be water neutral anywhere it operates. This is hurting the communities in India, where many of the company’s plants are. (ibid)
A water offset is a sort of transaction that allows a corporation to claim water neutrality when it uses the same quantity of water in a different place as it did previously. For example, it would be deemed water neutral if water was pumped from a dry lake into a desert and then utilized the same amount of water in a rainforest river. (ibid) Indians residents, on the other hand, are unlikely to be placated by Coca-Cola’s proposal to operate in Cambodia’s forests, where their wells remain dry. The term “water neutral” was chosen by the corporation as an effective and inspiring method to communicate its commitment to lowering its water usage. It has the same impact on the media and other public figures. Even though the corporation used the term “water neutral,” they were warned against using it without a scientific definition. They also argued for an open process to develop a long-term strategy for water neutrality. (ibid) Considering doubts about the scientific definition of water neutrality, experts believe they may produce a more accurate and relevant definition. If a well is filled back up with water that was used from said well, it should be considered water neutral. Unfortunately, water neutrality is in risk of being fatally misunderstood.
Problem formulation:
How can coke claim to be water neutral, when their most used resource is water?
Sub questions:
How does Coca-Cola fare in terms of their claims to water waste sustainability?
Has coca-cola participated in greenwashing?
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how it is used in p appeared first on Academia Assignments.
