Please write one paragraph to describe how this course helped you and how important it was to work with your teammates on an actual case. State at least 1 to 3 things that you liked about Marketing. Feel free to share anything you think is important about the course and your professor . 300 words.
Course – This course surveys contemporary principles and practices for marketing management as a corporate strategic asset. In a dynamic global marketplace requiring rapid response to consumer need and behavior, this course focuses on marketing strategies for creating customer-driven value in products and services. Topics include consumer research techniques; product positioning and differentiation; branding; customer segmentation; target marketing by demographics, psychographics, and behavioral variables; and using both traditional and digital channels to reach niche or mass market audiences. Ethical implications of online behavioral tracking and targeting are explored in the context of the value chain.
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