Objectives
On successful completion of this assignment, students will have achieved the following:
Practice creating electronic communications including SMS, blogs, and social media posts that reflect the appropriate tone and content.
Description
This assignment will serve to orient you to the concepts of considering audience and tone in written communication; to expose you to the basic components of a written communication in an electronic media; and to provide you with some general feedback on your basic social media skills and writing style. For this assignment, complete the Blog Template (Appendix C), in which you will write 4 blog postings to address the 4 scenarios provided. It should be submitted as one complete MS Word document with a title page.
Instructions and Submission
Step 1: Complete all four required postings in the blog template as per below.
Background: You are the Director of Communications for a large Canadian-based corporation, and it is your responsibility to write the company blog that is posted on the Internet for all stakeholders and the general public to read. You can select the name of the company and its type of business in line with the scenarios. The Blog Worksheet outlines four scenarios (situations) for which you must make a blog post.
Click here to use the Communication Blog Template to write and organize your four blog entries and submit it by the assignment due date.
Step 2: Prior to beginning this exercise, complete the unit readings and conduct some basic research on what constitutes a blog (short for web log), and how blogs differ from other types of more formal writing styles.
Step 3: When writing your blog posts, consider the following:
The subject matter and whether it is good news or bad news.
The appropriate tone for your message to ensure consistency.
The audience for your message. Note the background information below states that it is a public blog. Consider who will read a public blog and who will be the primary audience.
The length and the importance of being succinct (Though the average blog length is between 500-1,000 words, for the purposes of this assignment, keep each of your postings to a maximum of 250 words).
Submission Details
Your overall submission should include:
Title page (include title, name, date, course code/title, instructor name)
Completed Communication Blog template, which includes 4 blog postings. Each blog posting should be a maximum of 250 words
References Page (if applicable, full references for all work cited in body)
Helpful Hints
Papers should be written with double-spacing to allow easier review and editing (and to be in correct APA format).
Use APA referencing guidelines for citation and references.
Write in first person (I, we, our) because you are writing from the point of view of the company’s Communication Director.
Ensure all references are academic sources. If an article is found in an academic journal in one of the library databases, then you can assume it has been peer reviewed and thus acceptable. Many articles found readily online may not have been exposed to any editorial vetting process, and thus should not be used as a resource.
Objectives
Students will have accomplished the following after successfully completing this assignment:
Practice writing acceptable tone and substance in electronic communications such as SMS, blogs, and social media posts.
Description
This assignment will introduce you to the principles of audience and tone in written communication, as well as the basic components of written communication in electronic media. It will also provide you some general comments on your basic social media abilities and writing style. Complete the Blog Template (Appendix C) for this assignment, in which you will produce four blog posts to address the four scenarios supplied. It should be presented as a single MS Word document that includes a title page.
Submission and Instructions
Step 1: In the blog template, complete all four needed postings as shown below.
Background: You’re the Director of Communications for a huge Canadian corporation, and it’s your job to write the company blog, which is accessible to all stakeholders and the general public via the Internet. In accordance with the circumstances, you can choose the company’s name and type of business. The Blog Worksheet lists four scenarios (situations) for which a blog post is required.
Click here to access the Communication Blog Template, which you can use to write and organize your four blog pieces before the deadline.
Step two: Complete the unit readings and do some basic study on what a blog (short for web log) is and how it differs from other types of more formal writing styles before starting this task.
Step 3: Keep the following in mind when writing your blog posts:
The topic at hand, as well as whether it is good or negative news.
To achieve consistency, use the right tone for your message.
The target market for your message. It’s worth noting that the background information below specifies that this is a public blog. Consider who will read and be the key audience for a public blog.
The length and significance of succinctness (Though the average blog length is between 500-1,000 words, for the purposes of this assignment, keep each of your postings to a maximum of 250 words).
Specifics of the submission
The following items should be included in your overall submission:
Include title, name, date, course code/title, and teacher name on the title page.
Communication is now complete. Four blog postings are included in this blog template. Each blog article should be no more than 250 words long.
References a page (if applicable, full references for all work cited in body)
Recommendations
Double-spacing should be used in papers to make review and editing easier (and to be in correct APA format).
For citations and references, follow the APA referencing requirements.
Because you’re writing from the perspective of the company’s Communication Director, utilize the first person (I, us, our).
Make certain that all of your references are from scholarly sources. If you find an article in one of the library databases from an academic publication, you can presume it has been peer reviewed and is thus acceptable. Many items easily available on the internet may not have been subjected to any kind of editorial vetting, and so should not be regarded as a reference.
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